Mail and Promotional Marketing expert Phil Claps CEO of KC Printing in Barrington IL stated �I have heard repeatedly that TV died when streaming video stumbled on the internet. Yet somehow these industries are increasing and therefore are providing more appeal for purchasers who advertise. So Is Unsolicited mail and Promotion Marketing Dead?
(Newswire.net -- June 3, 2013) Barrington, IL -- Phil Claps And his awesome Business KC Printing in Barrington IL answers the question �Is Unsolicited mail and Promotion Marketing Dead?"
The reason why business people feel direct mail is dead is because of the kind of mail they may be sending in addition to their message. 64% of customers said they valued the mail they received, only 36% of economic owners believed customers valued their mailings, based on a current USPS poll.
Here�s a fantastic article on unsolicited mail statistics by Jean Grunert, of Demand Media, some pertinent info for business mailings and some interesting stats. Simply, it�s among the best advice on creating a sustainable company. The issue now isn�t that has the best product but who has the best online strategy to advertise their product or services.
Phil Claps CEO of KC Printing in Barrington IL stated �In the past year we percieve Direct Mail response rates increase significantly. The most crucial section of your unsolicited mail campaign is your call-to-action. Customers have to have a way of getting in touch with you easily or even the entire campaign can be a failure. You need to are able to motivate them to have more information, buy now or schedule a scheduled appointment. �
�78% of households either read or scan advertising mail provided for their household.� ~ USPS Household Diary Study
Marketing is about a number of activities that can help prospects build rely upon your brand. It requires multiple attempt to close sales no matter what platform you are using. Remember you're not selling services or products you might be offering a strategy to a problem.
During our interview Phil Claps stated "I suggest you have your marketing message reviewed with a professional firm, measure your results and don�t quit after one try. This will give you the highest probability to attain your primary goal."
Once you've prospects within your funnel it is important to get Promotional Products in your prospects hand. Promotional gifts continue to be going strong. Whilst many individuals assumed this kind of promotion and marketing was dead in the water the contrary is, actually, true as promotional items are still a tremendously powerful advertising tool.
Promotional gifts allow people to visit your brand name and associate your brand. The more individuals who discover your brand the better results you will observe in operation and purchasers.
KC Printing entered 1988 in Palatine being a print broker out of a two bedroom apartment. Our motto was Service, Service, Service.
We wanted to part ways ourselves. So we treated every order want it was our which you may, from my biggest customer.
As time passed, we added sales people, branded appeal, and promotional gifts.
Since the printing world changed, we embraced technology and committed to digital printing equipment to continue offering the best final result!
Our business grew even larger, snowballing into dreaded commercial press and bindery-that means we are able to handle any job ;)
Today, we are a prosperous print shop. We have 15k square foot plant with 23 employees. And our quality has won the process of large national chains.
But our key's that individuals remember where we originated from. I bear in mind exactly what it was like working from my apartment.
And therefore I treat each order like it absolutely was my first. Phil Claps can be contacted at his KC Printing office.
KC Printing Lake Barrington, IL 60010 Telephone: 847-382-8822